Welcome…to Superstar KZ!
by Josh Kimball
Our man in Kazakhstan (no, really) has been carefully tracking and documenting this year’s SuperStar KZ – Kazhakstan’s version of American Idol. He’s attended the show multiple times, and is sharing the results via social media, primarily through a YouTube channel and a Flickr photostream.
The sets and audiences are a bit smaller and the quality of the recordings isn’t as good, but what strikes me about the show is how incredibly well the American Idol branding has been taken in, processed, and redeployed by SuperStar KZ’s creators. The signage is AI-branded to the tee and there’s even prominent product placement in the American Idol style (though Pepsi here, instead of Coke).
I’m not sure what’s going on with the Three Musketeers outfits, though.
